Last updated: 07-12-2025
At Floraholic, we believe it’s important that you know exactly how we handle your personal data. In this privacy policy, we explain clearly, honestly, and in plain language what information we collect, why we collect it, and what rights you have. We keep things transparent and human, just the way we like to be treated ourselves.
1. Who we are
Floraholic is based in Zwijndrecht, the Netherlands, and is responsible for the processing of your personal data.
- Business name: Floraholic
- Chamber of Commerce (KvK) number: 81886683
- VAT number: NL003616292B49
- Email: info@floraholic.nl
2. The personal data we collect
2.1. Information you provide to us
When you place an order, create an account, or sign up for our newsletter, we process:
- name
- billing and shipping address
- email address
- phone number
- payment details (via WooPayments: credit card/debit card, iDEAL, Klarna)
- order history
- account details (if you create an account)
2.2. Device and usage data
When you visit our website, we automatically collect:
- IP address
- browser type
- time zone
- information about your browsing behavior and viewed pages
- cookies and similar technologies
This data is collected through:
- CookieYes (cookie management)
- log files
- web beacons and pixels
- Google Analytics
- Meta Pixel (for ads and retargeting)
2.3. Contact forms and chat
When you fill out a form or chat with us via Tidio, we process:
- name
- email address
- message content
- technical metadata (such as IP address)
3. Why we process your data
We process your personal data based on the following legal grounds:
✅ Performance of a contract
In order to process and deliver your order, we use your data to:
- handle payment
- arrange shipping
- send invoices and confirmations
- provide customer service
- manage your account
✅ Legal obligation
We are required to store certain data (such as invoices) for 7 years under Dutch tax law.
✅ Legitimate interest
We use data to:
- secure our website
- prevent fraud
- improve our services
- provide customer support
- send limited marketing to existing customers (soft opt‑in)
If you are a customer, we may send you offers about similar products. You can unsubscribe at any time.
✅ Consent
We only use your data with your consent for:
- newsletters
- marketing cookies
- personalized advertising via Meta and Google
- forms you voluntarily submit
You can withdraw your consent at any time.
4. Profiling and personalized advertising
Floraholic uses:
- Meta Pixel
- dynamic product ads
- Google Analytics
This allows us to:
- understand which products you view
- show you ads that match your interests
- optimize our campaigns
We do not make automated decisions that have legal or similar significant effects on you.
You have the right to object to profiling for direct marketing. You can do this via your cookie preferences, the unsubscribe link in our emails, or by emailing us.
5. Sharing your personal data
We only share your data with parties that help us run Floraholic. These include:
5.1. Hosting & website
- Strato (hosting)
- WordPress
- WooCommerce
5.2. Payments
- WooPayments
- Klarna
- iDEAL (via WooPayments)
5.3. Shipping
Our suppliers handle the shipping of certain products. They receive only the information necessary to deliver your order and are required to handle your data carefully.
5.4. Marketing & communication
- Mailchimp (newsletters)
- Meta (advertising)
- Google Analytics
- Tidio (chat)
5.5. Security, forms & backups
- Antispam Bee
- Forminator
- UpdraftPlus (back‑ups)
Your data may appear in backups. These are used only to restore systems and are automatically overwritten after a limited period.
5.6. Processors and (joint) controllers
We have data processing agreements in place with parties that process data on our behalf. Some parties, such as Meta and Google, act as (joint) controllers for certain processing activities. Their own privacy policies also apply.
We never sell your personal data.
6. Cookies
We use cookies to:
- ensure the website functions properly
- collect statistics
- personalize ads
You can manage your preferences via CookieYes. Our cookie policy provides a full overview of all cookies used.
7. Retention periods
We do not keep your data longer than necessary.
| Data type | Retention period |
|---|---|
| Order and invoice data | 7 years (legal requirement) |
| Account data | As long as your account is active |
| Newsletter data | Until you unsubscribe |
| Form submissions | Up to 12 months |
| Analytics data | 14 months |
| Cookies | According to CookieYes settings |
| Backups | Automatically overwritten after a limited period |
8. International data transfers
Some of our service providers process data outside the EU (e.g., Mailchimp, Meta, Google).
When this happens, we use appropriate safeguards such as:
- Standard Contractual Clauses (SCCs)
- additional security measures
9. Minors
Our website and services are not intended for individuals under 16 years of age. We do not knowingly collect data from minors.
10. Your rights
You have the right to:
- access your data
- correct your data
- delete your data
- object to processing
- withdraw consent
- request data portability
You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe we are not handling your data properly.
To exercise your rights, email us at info@floraholic.nl.
11. Changes to this policy
We may update this privacy policy when our practices change. The most recent version is always available on our website.
12. Contact
If you have questions about privacy or want to submit a request, feel free to contact us:
📧 info@floraholic.nl